Perfume Ad analysis- Lady Gaga Fame

Lady Gaga- Fame perfume

In this advert Computer graphics have been used to give a sense of a 'dark/supernatural' feel to it, for example graphics such as the cloudy sky which could not have been added in without a green screen, also Lady Gaga as a statue/Golden body  with loads of little men and women climbing over her, and when a black liquid type thing is engulfing and coming out of Lady Gaga, there is no voice over used throughout the whole advert except Lady Gaga's scream at the end of the advert, there is only dramatic music playing with sound effects such as shattering glass, the reason behind this could be that she wants the imagery and the product to be the main focus of the advert and also to get the message across, that when your famous you wont need words to attract attention, but you on your own will be the center of attention, and this is supposedly is the effect the perfume will have on you.

In a way its a preview into what you should expect if you buy the perfume, for example men and women chasing and wanting you and a sense of being a dark beauty, the name 'Fame' also emphasises this point as when you are famous every one wants you and you'll have many people chasing you, another example of how fame is shown is through her body and how it is blown up to show because she is famous and wearing this perfume she is bigger than everyone else.

The editing is quite flashy, with usage of cutaway shots, there is usage of wide shots, close ups, extreme close ups and long shots in the advert to give the audience a full vision of the various things happening in the advert and it makes them see that things aren't always as they seem, as at the beginning of the advert you see what seems to be a face, but as the camera's zooms in we see that it's just objects placed carefully, which adds to the fact the advert is very delusional and exaggerated, it's a dark advertisement which is driven on sex, power and being an icon, on particular scene that stands out in this advertisement is when Lady Gaga emerges from her own lips, and is being engulfed by a black substance which is supposed to be the perfume taking over here, where she is transforming into a sex icon- which gives a deeper meaning to her actual perfume that if you use it, you will transform into a Lady with power, another message I think this scene brings is that "fame turns you a monster", both fame itself and the perfume, which in a way has a hidden meaning as Lady Gaga is also known as 'Mother Monster'

The advert is different compared to others and raises the question of when the actual producers would play the advert the advert as it is it is very explicit in content, as in comparision to other womens perfume adverts such as 'Ninna Ricci's Le'Eua' which is very light,delicate and playful, which completely contrasts with Lady Gaga's- Fame, in all aspects especially with lighting, themes, colours, music and concept, Nina's advert is very innocent and whereas Gaga's is provocative, and can be compared more to male perfume adverts, as the concepts are usually similar e.g. sex, lust and vanity.