Advert analysis- Specsavers advert

This advert is a realist advert as it uses typical Tv advertising conventions such as Pack shots and using the slogan at the end of the advert, it is a humorous advert as it is supposed to be a parody version of the 'lynx effect' advert, as the man thinks by spraying himself with aftershave all these women are attracted to him, but as soon as him puts on the glasses all the women run away, so instead it's called the 'should have gone to specsavers effect', there is no voice over used in the advert  and just dramatic music which I think is effective because it adds to the humorous side of the advert as it makes it seem as if it is a serious advert at the beginning and you do not expect the advert to be about glasses at first, you think it's about the spray then right at the end of the advert you find out the advert is for specsavers.

The Advert suggests that even if you used sprays such as lynx or axe which are advertised as attracting women to men, it doesn't matter if you have this spray on, if you have bad glasses the 'lynx effect' won't even take its apparent effect, therefore instead of buying your glasses for a cheap price, but they don't look nice you could go to specsavers while also saving money you could receive designer glasses, 2 for the price of one at £99, the advert also suggest that by buying theses designer glasses it will have the same effect as using the sprays they made a parody out of, this is a good selling point for an audience as it would appeal to them as they would think that by buying glasses from specsavers would be a benefit to them as they would get the same amount of attention as someone who uses products such as lynx.

The advert has a happy feeling to it as it is set on a beach with lots of natural lighting surrounding, and the colours of the women running in bikini's such as blue's and pink and I think the colours at lighting used is trying to portray the happy and light mood the man should be feeling at the moments he see's the hundreds of women chasing him, also I think the used of wide and long shots are used to show the extent of how many women are appearing from every corner of this massive island for this one single man, which suggest that by you having specsavers glasses you will be unique and singled out from other people.