Advert Analysis- J20 Advert

This advert  is a anti-realist advert as clearly they have used graphics to give the people heads of cats,dogs and mice, which obviously isn't possible in real life and I think it  gives across a fun and party atmosphere and a sense of randomness as you wouldn't really expect to see something like this in an advert for a drink, as in other drink adverts people are mainly used to describe or talk about the product being advertised, also by using computer graphics to add animal heads onto human bodies it makes the advert humorous as it isn't an everyday thing you would see, and also that the characters in the advert act like both humans and animals creates a funny side to it, it is a conventional advert as it contains typical Tv ad conventions such as an image of the product and a pack shot at the end of the advert, visual effects such as the animal heads, and the message which is that j20 brings people together, the camera shots are mainly mid shots and close up shots, I think this has been done to add to the message of the advert which is "J20 brings people together" and by having shots that are smaller it brings every one/thing closer together, it also draws attention to the product which is being shown in almost every shot in this advert, as well as that there is no voice over in the advert and there is just a music bed used where the song mentions cats, so it works with the advert as it relates to the themes presented in the advert, some of the shots are very short and they flash quickly to the next scene which I think emphasises on the message of the advert, that it brings everyone together no matter what your differences are and that the drink will make you enjoy life, so the fast shots show that.

The lighting used in the advert I think has an effect on how the audience will view the product, the lighting is quite dim and laid back so not only will they see J20 as a drink that will bring people together, they would view it as a drink to have when you want to relax and enjoy your self, the most appealing thing to an audience about this advert would most likely be the benefits to them, as by seeing the product placed in a party scene they would now associate the product with fun, parties and socialising, also there is a deeper message in this advert as at the beginning of the advert the dogs walk into the room full of cats, the music stops and the cats don't look happy that they're at their party until they notice the J20, this also happens at the end of the advert where the mouse enters the party with a pack of J20, therefore this is implying that J20 is so great it could make any one be your friend and make anything happen, this is also is used as the unique selling point because most other adverts are not as creative as this advert and don't try to persuade the audience in this way without using a voice over either.