TASK 3:Planning for the treatment: Advertising regulation

1)

Maybelline mascara-
Misleading adverts: The advertisement must not materially mislead or be likely to do so, or mislead the main characteristics of the product or by exaggerating the capability of the product, I would have to apply this rule in my advert while talking about my product to avoid misleading the audience about how good the product is.

Monster munch crisps-
Children:
an advert cannot encourage children to be a nuisance or pester their parents to buy this product

Food: For my advert i have to be careful it does not encourage excessive intake of the product especially if the advert is aimed at children

Misleading adverts: The advertisement must not materially mislead or be likely to do so, or mislead the main characteristics of the product, i will have to apply this into my advert while describing the product to avoid over exaggerating the advert


2)

When creating a radio advert you first need to consider whether you can afford radio adverts, if you can afford print advertising you should be talking to your local radio station as-well  you have to remember that bigger radio stations cost more, there are two cost you'll come across, the first is airtime cost which is usually broken down into 30, 60 or 120 second segments depending on the station, in a local market you can expect to spend approximately £1500 per week or at least £3000 with a larger regional station, spending any less on my campaign would not allow me to generate a result from my campaign, therefore I would aimed to spend £3000 at the least on a larger regional station to make sure my advert was heard by a large audience and also make it worth my money.

A simple advertisement for a small radio advertisement would usually cost about £200-300, London and digital stations can cost up to ten times more than that, although the cost usually includes, script writing, audio production, actors to voice the ad, music and sound effects, therefore in my radio advert I would prefer to use a London or digital station as I would be more likely to get a good quality radio advert produced and also my advert would be broadcast across a wider area therefore heard in more places so it would be worth the money spend which would be around £2000-£3000.