Radio advert evaluation

For my radio advert I was promoting a charity called ECHO- Evelina's children's hospital organisation, which is a charity that helps supply hospital equipment to Evelina's children's hospital also provide support for patients and their families, the purpose of my advert was to raise awareness about the charity and what they do, also to persuade people to donate to the charity and also participate in fundraising events.


My target audience for this advert was anyone as I didn't try to imply it was for any age or gender in particular, I was only trying to raise awareness.
I used  persuasive techniques such as sad piano/violin music bed in the background to try and create a emotional atmosphere to try and get the audience to feel something for, I also used direct address such as "You can easily make the difference" and also repetitive use of the word "you" making the audience feel included and that its down to them as an individual to make that difference which might persuade them to donate to the charity.

I think the strengths of my radio advert was that the purpose and message of my advert was very clear and informative, I also think i made good use of my music bed, and it worked well with the voice overs because they were also soft voices, things that could be improved in my advert is the tones of voice used as i think it would make the advert more interesting if there was more of a range of voices used, because the voice overs are just in one plain tone throughout the whole advert.

Personally I thought that I had achieved the target set for this tasked, as I produced a good quality radio advert,as I was told from my feedback, I also edited it, added a music bed and also made my message and purpose clear, and also I received feedback from others and then went back to made improvements to my advert.

Next time I think the technical skills I need to work on are cutting and editing my recording as I think I could have cut bits of the recording a bit better,because there were slight pauses in the advert, also I think I should try to add more sound effects to be more experimental with my editing therefore I could produce better outcomes.