Task 2- MUSIC VIDEO CONVENTIONS, TECHNIQUES AND STYLES

A) briefly define the conventions of music video in your own words Briefly define the following conventions of music video in your words and the effect they may have on the audience.

Lyric interpretation- where the the lyrics of the song match or relate to what happens at that same time in the music video

Extending or consolidating song’s meaning- extending the songs meaning by showing something in the video that may imply the song has more than one meaning

Focus on performer- The music camera is mainly focused on the performer for the duration of the video

Lighting for mood - lighting reflects the mood trying to be portrayed in the video
-dark lighting shows a dull or sad mood
- bright lighting shows a happy mood

Pace of cuts - this is how long each shot is for, also shots can be cut to match a beat, faster cut shots give out a lively and happy mood whereas  slower cut shots give out a calmer mood to the video