Task 1 - Report into music video purposes

Task 1 - Report into music video purposes
Anouska Mcpherson

                                                              Promotion of the artist album

(Chris Brown-Don't think they know)

The secondary purpose of this music video is to promote the album the single was taken from

 (album x) for example in this video imagery from the album cover is used on the number plate of a car which could be subliminally influencing people to aknowledge the album and buy it, even if they may not notice it straight away it also hints the artist has something new and upcomming making the audience curious ofnwhat this 'X' is and they may do futher research into it therefore they would find out about the album and might buy it.

                                                       Promotion of a particular song

                                                               (J.cole -Power trip)

The primary purpose of this music video is to promote the single that has been released by this artist 

 as it is shown all over the internet via thinks such as youtube and vevo,which helped the artist achieve 180,050,111 views on the internet alone, and also has links to download the single and the album below the video, it is also shown on television on channels such as mtv to accompany the single and help boost the sales of the single.

Promotion of the artist them selves

(Miley cyrus - we cant stop)

The Music video is a great way to immediately draw an audience's attention the artist they have not seen before, it helps them to quickly see what type of artist they are and get an idea of their image, but for this video in particular i think the artist miley cyrus has used her music video to show a change in her musical direction and the way people perceive her as she's a former disney star from the show 'Hannah Montana' so she is seen as an innocent young girl, so in this video she trys to show the change in her image and personality by the costume she is wearing, as it is more revealling and kind of takes away her innocent look, also the way she's dancing is provacative and very sexualised implying that she's grown up mentally and physically.

In the video or in the video description there is nothing to promote the single, showing that miley might want the audience to focus on the video of this song so they realise it's all about her changing and growing up

Promotion of synergy with another media product

Another purpose of music video can to be to sell another media product at the same time, in the video above it is promoting the speakers 'Beats pill' shown in the first few seconds of the video so they're the first thing the audience notice, also the fact that this is quite a popular artist and she is using this product my encourage people to want to buy this product as well, another product shown in the video is the EOS Lip-balm.

Increased income for the record label

(Jay-z - empire state of mind)

From a record labels point of view the main purpose of all singles,music video's and albums is to make money for them and the artist they have signed. 

Jay-z is the owner of the record label 'roc nation' and also produces in own music, therefore what ever money he made from this song or any music he makes goes straight to him so he makes alot more of a profit.

Increasing the range of media an artist is active in

( Ciara ft Chamilionaire- Get up)

A music video can increase an artists popularity and also their audience range in different media forms  for example through youtube,Tv and dvd's.

I am using this video as an example because the song is one of the lead singles from the sound track for the film Step up, which was/is quite a popular film therefore having the song featured in the soundtrack might extend your audience because people who may not listen to that artist or particular type of music would hear the song and would like it, and do further research into the artist and start listening to their music, which gives the artist more of an audience