Duke Dumont - Need U (100%)

The video was made to promote the song it's self as a single and also increase the sales therefore the  record label and the artist themselves would make more of a profit, Also the video promotes the artist them selves and creates awareness about them, it also gives an insight on what the artist is like and the type of things they produce.

The video also gives a second meaning to the song, as without watching the video you might think the song is about a person with the lyrics "need you 100%" , but when you actually watch the video you may come to realise the artist is actually talking about music, because in the video when the music is coming out of the man everyone becomes happy and begins to dance, but as soon as it is turnt off everyone goes back to normal or seems sad.