Tv advertising: Ribena Background information

 A long, long time ago (the 1930s to be precise) in a land not so far away (Great Britain in fact) blackcurrant syrup began life when Dr Vernon Charley was researching pure fruit juices for milkshakes.

in 1938, the Ribena product was born, taking its name from the Latin word for blackcurrants: Ribes Nigrum.

During World War II a lack of vitamin C in the UK led to a government decree and Ribena was given as a vitamin C supplement in schools, hospitals and nursing homes. To this day, Ribena remains rich in vitamin C, a powerful antioxidant.

(http://www.ribena.co.uk/story-so-far/)

There has been a vitamin C controversy about ribena as, In 2004, Anna Devathasan and Jenny Suo, two high school students from Pakuranga College in Auckland, New Zealand, conducted a science experiment to determine the vitamin C levels of their favourite fruit drinks. As Ribena advertising refers to "four times the vitamin C of oranges", they were surprised to discover the levels of vitamin C were much lower at 22 mg/100mL in the syrup compared with another product, Just Juice, at 72 mg/100mL. After contacting the manufacturers of Ribena, their concerns of "intentionally misleading and quite inappropriate" claims were dismissed, and they were told the claim related only to the blackcurrant fruit, not the product.

http://en.wikipedia.org/wiki/Ribena#Vitamin_C_controversy

- When writing and and producing my advert I would have to be careful when metioning vitamin C as it could be seen as misleading and would be against the advertising regulations.