An ideal member of my target audience would be around the age of 10 as although the advert is aimed at families, children come under one of the sub categories for the main target audience and when looking on the Ribena website their are animations implying that this product is mainly aimed at children, as well as in the adverts which are mostly animated which will attract children rather than adults, An ideal gender would be male who is straight as the advert contains a stereotypical family situation, the Ideal ethnicity would be white-british as the advert will be broadcast in the Uk so that is what you would typically expect from that audience, as the ideal target age would be 10 the ideal occupation and education would be in school.
Someone who is classed as an explorer in the psychographic category and is willing to try new things and seeks new experiences, which are demonstrated in the advert, most likely people who are living in the city or urban areas as their are a lot of families living in theses areas enduring busy life so my product would be shown as something suitable for their busy life styles, as they would be able to enjoy time together because of this product, also in class E & D who are casual workers, or living of benefits or pensions etc, so their preferred spending type would be more practical and aware of living costs as the product will be advertised as something that is low in price therefore good for families.
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