An ideal member of my target audience would be around the age of 10 as although the advert is aimed at families, children come under one of the sub categories for the main target audience and when looking on the Ribena website their are animations implying that this product is mainly aimed at children, as well as in the adverts which are mostly animated which will attract children rather than adults, An ideal gender would be male who is straight as the advert contains a stereotypical family situation, the Ideal ethnicity would be white-british as the advert will be broadcast in the Uk so that is what you would typically expect from that audience, as the ideal target age would be 10 the ideal occupation and education would be in school.
Someone who is classed as an explorer in the psychographic category and is willing to try new things and seeks new experiences, which are demonstrated in the advert, most likely people who are living in the city or urban areas as their are a lot of families living in theses areas enduring busy life so my product would be shown as something suitable for their busy life styles, as they would be able to enjoy time together because of this product, also in class E & D who are casual workers, or living of benefits or pensions etc, so their preferred spending type would be more practical and aware of living costs as the product will be advertised as something that is low in price therefore good for families.
Wednesday, 21 May 2014
Tuesday, 13 May 2014
Bibliography
https://www.youtube.com/watch?v=tBCRGrh8o9E Maybelline Advert, May 10, 2014
https://www.youtube.com/watch?v=YyIU-MzaXlg. Barclay Waterslide advert, Oct 31 2008
http://www.barb.co.uk/ Audience Ratings
http://www.asa.org.uk/ Regulatory bodies
http://www.ofcom.org.uk/ Regulatory bodies
http://www.grey.co.uk/agency
http://www.ribena.co.uk/story-so-far/ Ribena background information
http://en.wikipedia.org/wiki/Ribena#Vitamin_C_controversy Ribena Background information
Credits:
Vox pop- Mariam, Luca, Zaki
Questionnaire- Unknown
Disclaimer:
All research was done for educational purposes and not to copy or make a profit from existing information/websites.
https://www.youtube.com/watch?v=YyIU-MzaXlg. Barclay Waterslide advert, Oct 31 2008
http://www.barb.co.uk/ Audience Ratings
http://www.asa.org.uk/ Regulatory bodies
http://www.ofcom.org.uk/ Regulatory bodies
http://www.grey.co.uk/agency
http://www.ribena.co.uk/story-so-far/ Ribena background information
http://en.wikipedia.org/wiki/Ribena#Vitamin_C_controversy Ribena Background information
Credits:
Vox pop- Mariam, Luca, Zaki
Questionnaire- Unknown
Disclaimer:
All research was done for educational purposes and not to copy or make a profit from existing information/websites.
Monday, 12 May 2014
Tv advertising: Ribena Background information
A long, long time ago (the 1930s to be precise) in a land not so far away (Great Britain in fact) blackcurrant syrup began life when Dr Vernon Charley was researching pure fruit juices for milkshakes.
- When writing and and producing my advert I would have to be careful when metioning vitamin C as it could be seen as misleading and would be against the advertising regulations.
in 1938, the Ribena product was born, taking its name from the Latin word for blackcurrants: Ribes Nigrum.
During World War II a lack of vitamin C in the UK led to a government decree and Ribena was given as a vitamin C supplement in schools, hospitals and nursing homes. To this day, Ribena remains rich in vitamin C, a powerful antioxidant.
(http://www.ribena.co.uk/story-so-far/)
There has been a vitamin C controversy about ribena as, In 2004, Anna Devathasan and Jenny Suo, two high school students from Pakuranga College in Auckland, New Zealand, conducted a science experiment to determine the vitamin C levels of their favourite fruit drinks. As Ribena advertising refers to "four times the vitamin C of oranges", they were surprised to discover the levels of vitamin C were much lower at 22 mg/100mL in the syrup compared with another product, Just Juice, at 72 mg/100mL. After contacting the manufacturers of Ribena, their concerns of "intentionally misleading and quite inappropriate" claims were dismissed, and they were told the claim related only to the blackcurrant fruit, not the product.
http://en.wikipedia.org/wiki/Ribena#Vitamin_C_controversy- When writing and and producing my advert I would have to be careful when metioning vitamin C as it could be seen as misleading and would be against the advertising regulations.
Film Studies Task 4C: Research Findings
c) Amend your ideas based on the audience feedback received and complete a written summary explaining: findings, your response as the producer to the feedback, changes made and justification for changes.
After conducting an audience questionnaire I found that a large majority of people felt that one of the main conventions that make a zombie movie is blood, guns and a lot of action, also the fact that the undead infect the living by biting the living, another convention mentioned was the explanation of the zombie outbreak by an expert and also how long the transformation takes and ways to kill the zombies, the last convention talked about was how the survivors assemble to defeat or survive the threat.
Overall I got a good reception of my synopsis and it was said it was an interesting plot as there was a supernatural element to the story, I also asked if they thought paranormal causes could be the reason for an outbreak, most people said that this could be accepted as the reason for an outbreak as the 'paranormals' could posses or kill people and reanimate their bodies, making them them living dead, however one person disagreed with this saying they did not see the connection, and they thought it sounded more like an apocalypse rather than a zombie outbreak.
Personally I agree with what people expect from zombie movie conventions, so in my poster I will have to try and show some of these conventions to attract the correct audience and also make sure I have these conventions included in my plot, I will not be making any changes to my synopsis due to the response stating that "theres no connection between the paranormal and zombies" as I think this individual misunderstood how the living were turned into the undead, yet the other people I had interviewed thought that that this was possible, maybe a slight change I would make is to make it more clear in my synopsis of the connection between the paranormal and the zombies.
After conducting an audience questionnaire I found that a large majority of people felt that one of the main conventions that make a zombie movie is blood, guns and a lot of action, also the fact that the undead infect the living by biting the living, another convention mentioned was the explanation of the zombie outbreak by an expert and also how long the transformation takes and ways to kill the zombies, the last convention talked about was how the survivors assemble to defeat or survive the threat.
Overall I got a good reception of my synopsis and it was said it was an interesting plot as there was a supernatural element to the story, I also asked if they thought paranormal causes could be the reason for an outbreak, most people said that this could be accepted as the reason for an outbreak as the 'paranormals' could posses or kill people and reanimate their bodies, making them them living dead, however one person disagreed with this saying they did not see the connection, and they thought it sounded more like an apocalypse rather than a zombie outbreak.
Personally I agree with what people expect from zombie movie conventions, so in my poster I will have to try and show some of these conventions to attract the correct audience and also make sure I have these conventions included in my plot, I will not be making any changes to my synopsis due to the response stating that "theres no connection between the paranormal and zombies" as I think this individual misunderstood how the living were turned into the undead, yet the other people I had interviewed thought that that this was possible, maybe a slight change I would make is to make it more clear in my synopsis of the connection between the paranormal and the zombies.
Film initial idea-synopsis
Initial ideas- characters and relationships to other films
Black Souls
(The) Insensate
The awakening
plot
The Genre I would like my film to be is a zombie/Super natural/Horror, the film is introduced when police when police arrive at what they think is a crime scene at an old house, where they find 5 "dead" bodies which appear to have been there for countless years, although haven't rotted, they look as if they were in the middle of every day life when they suddenly stopped, while police are inspecting once of the dead bodies sat on the bottom stair is looking away from the camera, but it's eyes suddenly switch to face the camera, this is where the journey begins as the discovery over more and "still deaths" appear across the country, they are only to be activated by the presence of living flesh, later in the film we come to find in the house there is a spirit in the house that literally sucks the soul out of the living, turning them into the living dead, who crave other living souls and spreads the possession with a bite, who will be the saviour of the living?
Black Souls
(The) Insensate
The awakening
plot
The Genre I would like my film to be is a zombie/Super natural/Horror, the film is introduced when police when police arrive at what they think is a crime scene at an old house, where they find 5 "dead" bodies which appear to have been there for countless years, although haven't rotted, they look as if they were in the middle of every day life when they suddenly stopped, while police are inspecting once of the dead bodies sat on the bottom stair is looking away from the camera, but it's eyes suddenly switch to face the camera, this is where the journey begins as the discovery over more and "still deaths" appear across the country, they are only to be activated by the presence of living flesh, later in the film we come to find in the house there is a spirit in the house that literally sucks the soul out of the living, turning them into the living dead, who crave other living souls and spreads the possession with a bite, who will be the saviour of the living?
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