Tv advertising: Thinking about adverts

In this advert the product advertised is the Maybelline 'one by one' mascara, In the advert They show the mascara on a woman who seems seems to be getting noticed a lot due to the mascara, also throughout the advert they show the actual product its self when they describe the features.

Identify the similarities and differences between the radio and TV advert in relation to; 
Features emphasised

• Slogan: They slogans in both the radio and Tv advert are both exactly the same and both placed at the end of the advert because it is the most recognised slogan for this brand therefore would be used anywhere, e.g Posters, Radio,Tv etc
• Target audience: The target Audience for the radio advert was girls/women most likely over the age of 13 because I felt the product did not have much of a specific age range, but was more to do with gender however the Tv advert is more age specified, because even though it is also aimed at women, in the advert there are women who are most likely over the age of 20 and also dressed sophisticatedly which may be trying to hint that the product is aimed at older more sophisticated women. 
• Techniques used to target the audience: The techniques used in the radio ad to target the audience were; use of a female voice over therefore it would appeal to women more than men and also emphasis on the positives of the product, so women will think that the product will also have this effect on them, whereas in the Tv advert there are women who are around 20 and dressed sophistically therefore the audience would think the product is made for those type of people.
• Which of the adverts do you feel is most effective and why? : I feel the Tv advert is the most effective because it is more visual compared to the radio ad because you can actually see the product it's self which might reassure the audience that the product actually does what it says as in a radio ad you can only listen to what they say and might not believe it.