Task 2B.4

Task 2b.4

Using the links and notes from class discussions, summarise the stages of production of a radio advertisment that have to be gone through, including as many areas that go towards making up its budget that you can find.  Use specific financial information where relevant. (300 words minimum)

http://radioadvertising.co.uk/costs

http://www.marketingminefield.co.uk/radio-advertising-costs/

1. Research: This is the first stage of production whereby you are required to do some actual research into the company or product, it's important you get this information therefore when you're actually creating the advert you have all the factual information and knowledge about the company you need to promote the product/service in the best possible way and actually go on to creating a good advert.

2. Brainstorm ideas: Brainstorming Is where you will start to get creative and think of an idea for the radio advert, You would have already been given the company or product you are advertising for and you would have done your research into the company/product, so you would use the two combined to start coming up with the most suited idea for that particular product, may have to consider things such as the voice overs you might use e.g male, female or both, The style of the advert, The scenario, the use of music bed and  especially your target audience, creativity is also an important aspect of this stage as you might need to think outside of the box to come up with a unique/good idea.

3.Script Writing: After you've finished Brainstorming, there's more than likely one idea in particular you've already set your self on, script writing can be made easy as you can get a radio station to write the advert for you on the conditions that they produce the advert; which would be free, although if you produced the Ad elsewhere you run the risk of being sued, another option would be to write the script yourself, so If you were a good writer you could save your self the risk of being sued and write your own Ad, you could also hire a professional script writer whereby you would most likely get a good quality script.

4.Record: Recording Is where the script you have produce is actually recorded, using either celebrity voice overs or just hired people,There are two places you could potentially record your advert, the first option would be An actual radio station which would most benefit your advert and probably be worth your money, as the price includes them actually helping to produce your advert professionally therefore it would be guaranteed to be a good quality advert which may cost £200-£300, The other option would be to produce your advert in a production house which may also be beneficial to you as it can cost a lot less than radio station production, this is because the script writers are most likely not professional and not experienced radio writers, also the quality of your advert could be either bad, or good because technology has become cheap enough for people to buy them and actually produce an advert in their own bedrooms, therefore you could record your advert your self for no cost at all. 

5.Editing: After You have recorded, you then need to move onto editing, You would most likely use editing software such as reaper if you were editing on your own, during editing you may add a music bed if you have chosen to use one and also effects on your voice overs, you may also use it to edit any mistakes made during recording e.g pauses, you could also hire a professional editor to edit your advert for you, but it may come at a price, or if you got your advert produced at a radio station, they could more than likely edit the advert for you as it's included in the price.


6.Complete: Once the editing is done you should probably listen over your advert to make sure things such as the voice over or the music bed are not to loud, or you have made a mistake while editing, if everything is fine you then need to convert the file into an mp3 format.

7.Audience feedback: After converting your advert, you then need to show your advert to an audience, preferably your target audience, so you can get feedback on your advert to find out if it is good or bad and to find out what improvements you could make. 

8.Make changes: If you get any negative feedback it is best you take on the comments you received and make any necessary improvements.   

9.Complete the finished product: After Making changes to your advert from the feedback you got, once again you'll need to listen through the advert to make sure you've covered all the places where you were told needed improvement or slight changes

10.Upload: This is where you chose where your advert will be placed/broadcast to ensure it reaches your specific target audience, there would be costs involved if you decided to broadcast your advert on a radio station which can cost £1500 per week at a local station and at least £3000 per week at larger stations