Sunday, 2 February 2014
Barb
Broadcasters' Audience Research Board also known as BARB is the organisation that compiles Audience measurement and television ratings in the UK, the provide the official viewing figures for uk television audiences . It commissions specialist research companies such as IpsosMORI, Kantar Media and RSMB to collect data that show the television viewing behaviour of the UK’s 26 million TV households.
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