Task 1 Tv advertising- Regulatory bodies

Task 1

Regulatory Bodies

Answer the following questions using your class notes and independent research:

1. Who are OfCom?

   The office of communications, also known as OfCom are a government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom, they have legal duties such as making sure the Uk has a wide range of electric communication services, people who watch Tv or listen to the radio are protected from any harmful or offensive material and people are protected from being treated unfairly in Tv and radio programmes.

       2. In what ways do they regulate advertising

      They Regulate advertising by examining specific complaints from viewers or listeners about programmes about channels that have been broadcast under their licences, when they receive a complaint they ask the broadcaster for a copy of the programme to see if the content is in breach of the broadcasting code, they request a response from the broadcaster to the complaint, they also make sure that any harmful or offensive material is not heard or seen by the viewing public.

    3.  Who are ASA?

              The ASA are the Advertising Standards association who independently regulate advertising across all media, they apply advertising codes which are written by the committees of advertising practice, their work includes responding to complaints, and consistently checking the media to take action against misleading, harmful or offensive advertisements.

       4.   What are they responsible for?

       They are responsible for regulating the content of advertisements, sales promotions and direct marketing in the UK, they do this by investigating complaints made about ads, sales promotions and direct marketing and deciding wether the advertisements comply with its advertising standards codes which states that "before distributing  or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation"    

      

                 5.What is the CAP code?

     The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom.