Tv Advertising- Research findings

After conducting a vox pox I found that a large majority of People interviewed Said one of the top things that gain their attention during an advert was music, especially if it was a well known song, or a catchy song, also if the product being advertised is a well known brand, another thing mentioned was use of celebrities or a well known face, I will have to take this into account when planning and recording my advert by choosing the music carefully and picking a song that will suit both the audience and advert it's self, the product Im advertising is already well known therefor in the advert I would just have to make sure the brand is clearly shown, however I would not be able to use celebrities in my advert as my budget is £4.

Things that were said to make an advert Funny or Humorous were the types of people in the adverts, for example the type of character they portray, also the background music or sound effects can also make an impact on the humour in the advert, another thing that was said to make an advert funny was 'weird' things happening in it or a unique storyline, this information will help with planning my advert as It will make me think more about the placement of jokes or puns or also the music and sound effects that will go along with certain actions and how effective it'll be, I will also have to clearly highlight character types/personalities, because if people get the wrong impression of a character they may not understand any jokes made, this feedback has also helped me as I have found out that trying to be more creative and think out side the box would be more beneficial as unique or adverts that differ from a conventional advert have been said to attract more attention and could also be more funny as it is different from other adverts

Most people told me that the main thing they thought made an advert boring was irrelevant items/things to their interests or products that were out of their price range and also to much talking about "how good the product is" in the advert, or just to much information in general, these comments will be helpful when planning my advert as when doing pack shots or giving product information I know now people will find it boring if I talk for to long and have repetitive uses of phrases which can also be annoying cause people to change the advert over when it has been broadcast and will effect how many people see my advert and get the message of it, I will not have to worry about people seeing the product as over priced as it is only 99p, however I will have to make sure that the channels the advert is set to be broadcast on is suitable for my target audience and will actually have people watching it and not ignoring it because it is irrelevant to them.