Monday, 17 March 2014

Qualitive + Quantitave Research

- what have you found out 
- How will it help with planning your tv ad


-I found the highest views channels were BBC 1 and 2 although they both do not broadcast adverts so the most suited channel to broadcast my advert would be Itv which gets on average 38,832 views per week, another channel that would be channel 4 which gets 35,014 views a week, using these channels to broadcast my advert would be most effective as they have the highest amount viewers of viewers in the UK therefore the advert would be seen by more people.

- Unable to find the sales of the product.

- Similar products that are in competition with ribena`such as lucozade which made sales of £117.9m in 2011


Qualitative research

I looked on youtube at the most recent ribena advertisement for the publics comments and opinions on the advert.

After reading the comments I found the audience liked the animated advert as they found it 'cute' which attracted them more to the advert.


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