Paco rabanne 1 million advert
1.This is a TV advert for 1 Million by Paco Rabanne, In the avert the is a lot of imagery used to such as dices, women, money which are all items that wealthy people may have which suggest this fragrance is for wealthy people of will make you feel rich, hence the name '1 Million', the camera shots are cut short and are mainly close up and mid shots which concentrate on all the imagery throughout the advert, the shots also cut to the beat with the music which makes the advert flow smoothly.
2. The style of the advert is formal and supposedly classy because they are trying to get the message across that their product is formal and classy, therefore their advert has to be like that for the audience to understand thats the type of product it is.
3. I think the possible message in this advert is that by using this product you will feel as if you were living a rich life as if you could get whatever you want e.g money, women, cars.
also the fact the advert is in black and white suggest simplicity, as if you buy this product and everything you want to get becomes easy and simple
4 + 5. The target audience is clearly men as the main focus throughout the advert is on the man, and also at the end of the advert it says "fragrance for men", I think the age range targeted in the advert is young men around the age of 20 because the man in the advert looks around that age, and also at that age you want to experience life and enjoy everything, just like what is shown in the imagery in the
advert, therefore people who buy the product will think it will benefit them in that way.
6. Personally I think the advert is very effective because they kept it simple by putting one object per frame although at the same time a lot happens in the advert as the shots are short, but they created a message in the advert without saying anything and it gets through to the advert, therefore they get good response due to broadcasting this advert.
Barclays contact-less payment advert
1. This is an advert for barclays contact-less payment card, In the advert there is a man who has just finished work, and opens the store cupboard to find a water-slide which he then gets on to get home, on his journey he goes past many things such as shops whereby they show they product being used and how easy it is, the music used is also calm and gives a happy vibe which starts as soon as he gets on the water slide, there are a variation of camera shots used like close up, wide shots etc.
2. The style of the advert is more on the informal side which suggest the product is for everyone and for everyday use because of the music used, and the man in the advert is just an ordinary person therefore people will get the idea the product is for any one.
3. I think the message being suggested in the advert is that by using this service you'll make your life easier and 'contact-less', which is also shown with the use of the water-slide because on the journey the man goes past everything he would usually go past for example the bus stop, but he does not need to come into contact with it as he has his 'contact-less' payment card, so the water-slide is used as a kind of metaphor for the contact-less card.
4. I think the target audience could be either men or women who are most likely adults and working, and would like to make things easier for them selves.
5. The way in which they have been targeted is that in the beginning of the advert the opening scene is a work place, which show just everyday people, both men and women, and during the advert the man does things you may do on a regular basis therefore the audience see this is a product\service that this is something that will benefit them on their everyday activities.
6. Personally I think the advert is effective because they clearly get the point and purpose across in the advert by showing the product in use and make it seem as if it is a fun way to spend money.
NSPCC advert
1.This is the TV advert for NSPCC, the advert begins with general things kids would say but then suddenly turns to them repeating what they're parents say to each other, and can been seen as quite shocking, there is no use of a music bed or sound effects to create concentration on what is being said and show that it actually a serious matter, the camera angles used are as if it is you watching these children from another perspective, which suggest you need to be aware and looking out for theses issues.
2. The style of advert is formal as there is no music bed which implies that the thing being advertised is a serious issue that needs to be recognised.
3. I think the possible message of this advert is that people need to know the difference between what regular kids would say and what children who may be suffering from abuse might say, and people need to be aware and recognise the signs as it can have a bad effect on children in the longterm.
4.The target audience for this advert is most likely anyone who is old enough to recognise these situations e.g. young adults and up, there are no specifications for target audience in the advert, they do not imply in any way that its for a particular age or class, therefore its aimed at everyone as it's something they need to be aware of all the time.
5. The way in which the audience has been targeted is that the advert is shown from a persons point of view, as if it's you watching these children, which make the audience feel included and like they can actually do something about it, also the way the children start to repeat the things their parents have said to them can be quite shocking, therefore it might push people to look out more for these signs.
6. I think the advert is effective as it makes people see what might be happening behind closed doors, it clearly gets the message across therefore it might make the audience look at things differently.
